CES spotlights automotive trends
January 18, 2019
BreadBot machine, giving this cornerstone of American meals a toasty new twist. Wilkinson Baking, the maker of the BreadBot, was just one of 4,500 companies at the Consumer Electronics Conference in Las Vegas, Nevada. In terms of innovative mobility solutions, getting that bread will be more about getting to the bread. Here are a couple of mobility trends we can expect to see in the coming months.“Let’s Get This Bread” is going to take on a new meaning in 2019 with the advent of the
Focus shifts from full autonomy to improved ADAS systems
With SAE Level 5 autonomy still in far reach from consumers, automakers are setting their sights on improving advanced driver assistance systems. These SAE Level 2 vehicles will offer enhanced partial automation features including autonomous emergency braking and lane assist as well as adaptive cruise control. While these developed systems satisfy consumer demands, there is potential for buyers to be misled. Shoppers on the market for new vehicles need to be cognizant of the difference between ADAS, sometimes referred to as autopilot, and full autonomy.
Cars that will get to know you— like really really know you
According to Motor Trend, Nuance, Hyundai Mobis and Harman are aiming to “infer driver mood and drowsiness from facial cues while monitoring head position and eye-gaze direction to gauge attention level.” With this data, Nuance’s Emotion AI system that talks to the driver “alters the vehicle's speech to match the driver's mood” and will engage the driver with nonvisual versions of Wheel of Fortune and Hangman; it’ll even read your horoscope.
Automotive giants still veering into tech land
Toyota, Nissan, BMW and Hyundai showcased state-of-the-art technology in some of their revamped vehicles. Toyota introduced its Guardian 4.0 that automatically corrects a driver’s over-steering or braking. Competitor Nissan expanded offerings by highlighting its invisible-to-visible technology in an augmented reality demo. The I2V tech integrates data into the real world to provide an immersive experience, providing a glimpse of what driving might be like in the future. In addition, the Japan-based company gave insiders an inside look at 2019 Nissan Leaf e+, a fully-electric vehicle with an impressive 62-kilowatt-hour battery pack that boasts a range of 226 miles per charge.
Industry challenges consumer aversion by tag-teaming on safety
On the heels of fatal crashes in 2018, key automotive players are curbing ingrained habits of keeping security measures under wraps in an effort to lead the industry. Jack Weast, the vice president of automated vehicle standards at Mobileye, says, “When it comes to decision-making and the ability to drive safe from an autonomous vehicle, that should no longer be proprietary information.” With the development in the works, other factors present themselves as barriers. The Washington Post highlights legislation as a component that would “create a national framework for regulating autonomous vehicles, which could help companies roll out the technology across the country faster— and avoid a patchwork of state and local rules.”
While we still have a while before Black Mirror-esque tech becomes mainstream, we can at least join the hordes of Fortnite-obsessed middle schoolers in preparing for the future. In the meantime, our EcoBuckeyes will start saving up for the Hyundai Elevate.
Public Relations Student Society of America at Ohio State as well as through The PRactice. When she’s not reading up on the latest marketing campaigns, she’s helping SIMCenter and EcoCAR develop innovative ways to improve their communications efforts. In her free time, she loves to attend Cru meetings, work out and explore Columbus.Allison Mellor is a junior majoring in strategic communication with minors in professional writing and nonprofit studies. She is passionate about mentoring students as the president of the